Royals All-Star Game voting campaign

With the 2009 All-Star game be held in St. Louis, the Royals wanted to have a strong showing of support. We developed a concept that capitalized on the  I-70 rivalry and challenged fans to “turn St. Lou Royal Blue:. I developed the concept, the art, and all the supporting materials including a “passport” and signage for booths around the stadium, an exclusive t-shirt, and limited edition baseball cards.

KC All Star campaign