Experience
Marathon Health | Remote
Vice President of Marketing, Creative & Brand | Feb. 2024 – Apr. 2025
Vice President of Marketing, Creative & Brand | Feb. 2024 – Apr. 2025
+ Led brand and creative strategy for one of the nation’s largest Advanced Primary Care providers (720+ health centers, 3M+ patients).
+ Directed post-merger brand integration, creating a unified identity, visual systems, and environmental branding.
+ Introduced self-service creative tools, reducing custom requests by 25% and boosting operational efficiency.
+ Produced creative for the annual flagship client conference, driving retention and strategic upsells.
+ Directed post-merger brand integration, creating a unified identity, visual systems, and environmental branding.
+ Introduced self-service creative tools, reducing custom requests by 25% and boosting operational efficiency.
+ Produced creative for the annual flagship client conference, driving retention and strategic upsells.
Everside Health | remote
VP of Marketing, Creative & Brand | Nov. 2019 – Feb. 2024
VP of Marketing, Creative & Brand | Nov. 2019 – Feb. 2024
+ Unified four legacy companies under a single national brand, ensuring consistency across all channels.
+ Developed scalable brand systems to support sales and operations at 380+ care centers in 34 states.
+ Led creative for a $164M+ equity round, aligning investor materials with strategic messaging.
+ Built and scaled an in-house creative team, reducing agency costs and increasing production velocity.
+ Developed scalable brand systems to support sales and operations at 380+ care centers in 34 states.
+ Led creative for a $164M+ equity round, aligning investor materials with strategic messaging.
+ Built and scaled an in-house creative team, reducing agency costs and increasing production velocity.
Branded Holdings, Inc. | hybrid
Director of Marketing / Creative Director | Jan. 2019 – Sept. 2019
Director of Marketing / Creative Director | Jan. 2019 – Sept. 2019
+ Led brand and marketing efforts for multiple consumer-facing brands, primarily in financial services.
+ Relaunched legacy brand MoneyMutual, resulting in improved conversion and profitability.
+ Oversaw digital content and performance marketing, emphasizing conversion-focused storytelling.
+ Relaunched legacy brand MoneyMutual, resulting in improved conversion and profitability.
+ Oversaw digital content and performance marketing, emphasizing conversion-focused storytelling.
UMA Education, Inc. | Tampa, FL
Creative Director | Oct. 2013 – Jan. 2019
Creative Director | Oct. 2013 – Jan. 2019
+ Directed brand and creative for a $300M healthcare education company, supporting 210% enrollment growth.
+ Rebranded the organization to connect more deeply with healthcare-minded students.
+ Developed and executed integrated campaigns across TV, digital, direct mail, and OOH.
+ Rebranded the organization to connect more deeply with healthcare-minded students.
+ Developed and executed integrated campaigns across TV, digital, direct mail, and OOH.
DST Systems, Inc. | Kansas City, MO
Lead Interactive Designer | May 2011 – Dec. 2013
Lead Interactive Designer | May 2011 – Dec. 2013
+ Led brand identity refresh for a $2.2B public company with 17,000+ employees worldwide.
Education
BFA, Graphic Design
- Advertising Emphasis
University of Central Missouri, Warrensburg, MO
- Advertising Emphasis
University of Central Missouri, Warrensburg, MO
Core Expertise
Strategic Leadership
Strategic Leadership
Creative Direction
Brand Strategy
Health & Wellness Marketing Integrated Campaigns
Human-Centered Storytelling
UX/UI
Content Strategy
Team Leadership
Creative Operations
Cross-Functional Collaboration
Design Systems
Tools & Platforms
Adobe CC (Photoshop, InDesign, Illustrator, Premiere Pro, After Effects)
Figma
WordPress
Asana
Workflow & Intake Systems
Microsoft 365 (PowerPoint, SharePoint, Word, Excel)
Marq
Emerging AI Tools (ChatGPT, Adobe Firefly, and others)
Awards
Graphex Awards: Best Design, Local Publication
Arts Council of Metropolitan Kansas City, Art@Work: Best of Show 3D
IABC: 1st place Bronze Quills x 4
Apex Award: Award of Excellence for Internal Booklet
Apex Award: Award of Excellence for Internal Goal Communication Campaign
Apex Award: Award of Excellence for Podcast Series
IABC: Bronze Quill–best of show finalist
IABC: Silver Quill
Pioneer Services: Annual ELITE recipient (top company culture award) x 3
KC American Advertising Federation: Silver Addy x 3
KC American Advertising Federation: Bronze Addy