Objective
Create a visually driven ad campaign that captures the uniqueness of Boulevard Brewing Co. and positions it as a brand worth celebrating.
Create a visually driven ad campaign that captures the uniqueness of Boulevard Brewing Co. and positions it as a brand worth celebrating.
Challenge
Boulevard is a beloved regional brewery, but it faced the challenge of breaking into new markets and standing out in an increasingly crowded craft beer landscape. The goal was to create a campaign that signaled this was no ordinary beer—Boulevard was something special, deserving of moments and occasions.
Boulevard is a beloved regional brewery, but it faced the challenge of breaking into new markets and standing out in an increasingly crowded craft beer landscape. The goal was to create a campaign that signaled this was no ordinary beer—Boulevard was something special, deserving of moments and occasions.
Approach
Partnering with a local photography studio, we developed creative concepts built around the idea of a “Boulevard moment”, bringing together elevated imagery, surreal compositions, and an editorial design sensibility. The internal Boulevard team signed off on four of the original concepts, and we collaborated on several additional concepts within the campaign scope.
Partnering with a local photography studio, we developed creative concepts built around the idea of a “Boulevard moment”, bringing together elevated imagery, surreal compositions, and an editorial design sensibility. The internal Boulevard team signed off on four of the original concepts, and we collaborated on several additional concepts within the campaign scope.
Outcome
The Occasions campaign ran on billboards and in print, earning widespread attention and ultimately receiving an Addy Award for creativity and execution.
The Occasions campaign ran on billboards and in print, earning widespread attention and ultimately receiving an Addy Award for creativity and execution.
My Role
Visual Concept Developer
Art Director
Designer
Illustrator
Digital Compositor
Hero Talent in “Treasured”
What I Led
Visual Concept Development
Art Direction & Photoshoot Oversight
Digital Compositing & Illustration
Design Execution
Visual Concept Developer
Art Director
Designer
Illustrator
Digital Compositor
Hero Talent in “Treasured”
What I Led
Visual Concept Development
Art Direction & Photoshoot Oversight
Digital Compositing & Illustration
Design Execution
