Objective
Create a visually driven ad campaign that captures the uniqueness of Boulevard Brewing Co. and positions it as a brand worth celebrating.
Create a visually driven ad campaign that captures the uniqueness of Boulevard Brewing Co. and positions it as a brand worth celebrating.
Challenge
Boulevard was a beloved regional brewery but it faced the challenge of breaking into new markets and standing out in an increasingly crowded craft beer landscape. The goal was to create a campaign that signaled this was no ordinary beer—Boulevard was something special, deserving of moments and occasions.
Boulevard was a beloved regional brewery but it faced the challenge of breaking into new markets and standing out in an increasingly crowded craft beer landscape. The goal was to create a campaign that signaled this was no ordinary beer—Boulevard was something special, deserving of moments and occasions.
Approach
Partnering with a local photography studio, we began developing creative concepts built around the idea of a “Boulevard moment,” bringing together elevated imagery, surreal compositions, and an editorial design sensibility. The internal Boulevard team signed off on four of the original concepts and then we collaborated on several additional concepts in the scope of the campaign.
Partnering with a local photography studio, we began developing creative concepts built around the idea of a “Boulevard moment,” bringing together elevated imagery, surreal compositions, and an editorial design sensibility. The internal Boulevard team signed off on four of the original concepts and then we collaborated on several additional concepts in the scope of the campaign.
Outcome
The "occasions" campaign ran on billboards and in print, earning widespread attention and ultimately received an Addy Award for its creativity and execution.
The "occasions" campaign ran on billboards and in print, earning widespread attention and ultimately received an Addy Award for its creativity and execution.
Role
Visual Concepting, Art Direction, Design, Illustration, Compositing, Hero talent in "Treasured"
What I led
Visual Concepting, Art Direction, Design, Illustration, Compositing, Hero talent in "Treasured"
What I led
Visual Concept Development
Art Direction & Photoshoot Oversight
Digital Compositing & Illustration
Design Execution
