Create a visually-driven ad campaign that captures the uniqueness Boulevard.
After partnering with a local photography studio on several projects, we began creating unsolicited visuals and ads for local businesses with the intent of creative growth and earning work. Being in Kansas City at the time, Boulevard was at the top of the list. We generated 8-10 initial concepts around the idea of a boulevard moment. With a bit of time and work, a meeting was set to present the campaign. They liked the idea and direction, and we collaborated to finalize four of the pieces and create a few more. The ads ran on billboards, and as print ads, and the campaign was awarded an Addy.