Objective
Reinforce UMA’s brand mission across offices in Tampa, Clearwater, and New York through large-scale environmental branding.
Reinforce UMA’s brand mission across offices in Tampa, Clearwater, and New York through large-scale environmental branding.
Approach
I developed immersive visual experiences in common areas—transforming everyday spaces into reminders of UMA’s purpose and values. I created visual mockups, led leadership presentations, and delivered production-ready designs for installation.
I developed immersive visual experiences in common areas—transforming everyday spaces into reminders of UMA’s purpose and values. I created visual mockups, led leadership presentations, and delivered production-ready designs for installation.
Outcome
The environmental branding helped align staff across locations and instilled a deeper connection to the brand.
The environmental branding helped align staff across locations and instilled a deeper connection to the brand.
My Role
Concept Developer
Designer
Brand Strategist
Presenter
What I Led
Concept & Design Development
Executive Buy-In Presentations
Final Production Artwork
Vendor & Installation Collaboration
Concept Developer
Designer
Brand Strategist
Presenter
What I Led
Concept & Design Development
Executive Buy-In Presentations
Final Production Artwork
Vendor & Installation Collaboration
In this video you can see some of the pieces created in support of this strategy at the Tampa headquarters like column wraps and name cards (0:17, 0:56), the academic seal wall (0:20), values wall art (0:23), a student quotes wall wrap and poster acrylics (0:45), and the dimensional photo wall (1:27).
This video is a fun time-lapse of members of my team and me building an immense logo from LEGO bricks for display in the marketing area. This piece was created to serve as a reminder to the marketing staff of the responsibility for continually building the UMA brand.
Here is a gallery of just a few of the installations.
This gallery is a few of the mocks I created for a proposal for the new New York office.
