Objective
Modernize the DST brand and create flexible visual assets that could tell a cohesive story across all business units, support talent acquisition efforts in the U.S., India, and abroad, and meet the diverse needs of B2B communications.
Modernize the DST brand and create flexible visual assets that could tell a cohesive story across all business units, support talent acquisition efforts in the U.S., India, and abroad, and meet the diverse needs of B2B communications.
Approach
I developed a clean, tech-forward visual identity system, including updated logo variations, a comprehensive icon set, and refreshed brand collateral. This work unified the visual language across multiple business units and aligned internal and external-facing materials under a single, cohesive brand standard.
I developed a clean, tech-forward visual identity system, including updated logo variations, a comprehensive icon set, and refreshed brand collateral. This work unified the visual language across multiple business units and aligned internal and external-facing materials under a single, cohesive brand standard.
Outcome
The refresh strengthened brand cohesion, enhanced brand recognition, and made creative scaling easier across the organization, ultimately helping position DST for a successful acquisition.
The refresh strengthened brand cohesion, enhanced brand recognition, and made creative scaling easier across the organization, ultimately helping position DST for a successful acquisition.
My Role
Brand Story Concepting
Brand Story Concepting
Design
What I led
Logo & Iconography
What I led
Logo & Iconography
Brand Collateral Templates
Presentation Design
Style Guides
