Objective
Modernize the DST brand and create flexible visual assets that could tell a cohesive story across all business units, support talent acquisition efforts in the U.S., India, and abroad, and meet the diverse needs of B2B communications.
Modernize the DST brand and create flexible visual assets that could tell a cohesive story across all business units, support talent acquisition efforts in the U.S., India, and abroad, and meet the diverse needs of B2B communications.
Approach
I developed a clean, tech-forward visual identity system, including updated logo variations, a comprehensive icon set, and refreshed brand collateral. This work unified the visual language across multiple business units and aligned both internal and external-facing materials under a single, cohesive brand standard.
I developed a clean, tech-forward visual identity system, including updated logo variations, a comprehensive icon set, and refreshed brand collateral. This work unified the visual language across multiple business units and aligned both internal and external-facing materials under a single, cohesive brand standard.
Outcome
The refresh strengthened brand cohesion, enhanced recognition, and made creative scaling easier across the organization—ultimately helping position DST for a successful acquisition.
The refresh strengthened brand cohesion, enhanced recognition, and made creative scaling easier across the organization—ultimately helping position DST for a successful acquisition.
My Role
Brand Strategist
Designer
What I Led
Logo & Iconography Development
Brand Collateral Templates
Presentation Design
Comprehensive Style Guides
Brand Strategist
Designer
What I Led
Logo & Iconography Development
Brand Collateral Templates
Presentation Design
Comprehensive Style Guides
