Objective
Modernize the DST brand and create flexible visual assets that could tell a cohesive story across all business units, support talent acquisition efforts in the U.S., India, and abroad, and meet the diverse needs of B2B communications.
Approach
I developed a clean, tech-forward visual identity system, including updated logo variations, a comprehensive icon set, and refreshed brand collateral. This work unified the visual language across multiple business units and aligned internal and external-facing materials under a single, cohesive brand standard.
Outcome
The refresh strengthened brand cohesion, enhanced brand recognition, and made creative scaling easier across the organization, ultimately helping position DST for a successful acquisition.
My Role
Brand Story Concepting
Design

What I led
Logo & Iconography
Brand Collateral Templates
Presentation Design
Style Guides

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