Objective
Announce new leadership, energize staff, and rebuild institutional knowledge after a period of fast growth and transition.
Announce new leadership, energize staff, and rebuild institutional knowledge after a period of fast growth and transition.
Approach
As part of a C-level committee, I developed the creative concept and full branding for the event. The theme, “MOMENTUMA,” celebrated the key moments that built UMA’s momentum toward a strong future.
As part of a C-level committee, I developed the creative concept and full branding for the event. The theme, “MOMENTUMA,” celebrated the key moments that built UMA’s momentum toward a strong future.
From pitch to execution, I led content strategy, visual branding, event messaging, and video storytelling. I also contributed to planning logistics, AV coordination, internal communications, and swag design.
Outcome
The event reconnected more than 2,000 employees to the mission. Content from MOMENTUMA became part of new hire onboarding and remains a cultural touchpoint years later.
The event reconnected more than 2,000 employees to the mission. Content from MOMENTUMA became part of new hire onboarding and remains a cultural touchpoint years later.
My Role
Event Strategist
Creative Director
Video Producer
Messaging Lead
What I Led
Event Concept & Naming
Visual Identity & Branding
Presentation & Signage Design
Swag & Collateral Development
Video Scripting, Direction & Editing
AV Vendor Management
Strategic Messaging
Event Strategist
Creative Director
Video Producer
Messaging Lead
What I Led
Event Concept & Naming
Visual Identity & Branding
Presentation & Signage Design
Swag & Collateral Development
Video Scripting, Direction & Editing
AV Vendor Management
Strategic Messaging
