Objective
Announce new leadership, energize staff, and rebuild institutional knowledge after a period of fast growth and transition.
Announce new leadership, energize staff, and rebuild institutional knowledge after a period of fast growth and transition.
Approach
Joining a C-level committee, I developed the creative concept and full branding for the event. The theme, “MOMENTUMA,” celebrated the key moments that built UMA’s momentum toward a strong future.
Joining a C-level committee, I developed the creative concept and full branding for the event. The theme, “MOMENTUMA,” celebrated the key moments that built UMA’s momentum toward a strong future.
From pitch to execution, I led content strategy, visual branding, event messaging, and video storytelling. I also contributed to planning logistics, AV coordination, internal comms, and swag design.
Outcome
The event reconnected over 2,000 employees to the mission. Content from MOMENTUMA became part of new hire onboarding and remains a cultural touchpoint years later.
The event reconnected over 2,000 employees to the mission. Content from MOMENTUMA became part of new hire onboarding and remains a cultural touchpoint years later.
My Role
Event Strategy
Event Strategy
Creative Direction
Video Production
Messaging
What I led
Event Concept & Naming
What I led
Event Concept & Naming
Visual Identity & Branding
Presentation & Signage Design
Swag & Collateral
Video Scripting, Direction & Editing
AV Vendor Management
Strategic Messaging
