Project Objective
Announce new leadership, acknowledge change, energize, and realign a 2,000+ person company.
UMA was embarking on a transitional period. A change in ownership had just had occurred, leadership was shifting, and fast growth had reduced a shared institutional knowledge base. With a need to build that knowledge back up, reengage staff in a shared vision, and say goodbye to departing leadership while introducing a new president—the idea of a company-wide event was born.
When I was asked to work on this event, I was thrilled with the opportunity. I joined the mostly c-level committee and worked tirelessly to create an engaging video-driven experience. I pitched three different concepts, including one called "MOMENTUMA." The idea behind it was a celebration of the moments in UMA history that created the momentum driving an exciting future. This idea drove both the visual language and the content.
I was part of every piece of the planning, from budget and transportation to internal communications and event messaging. The highlight video below provides a glimpse of the scale and experience. The other videos are a taste of the storytelling content created for it.
The MOMENTUMA event was a huge success. Much of the content developed for it was integrated into new hire orientation, and the event is still referenced positively by staff today.
What I did
Event Logistics and Planning
Event Name and Theme
Event Visual Branding
Presentation Design
Signage Design
Swag Design
Video Scripting
Video Editing
AV and Video Vendor Management
Event Logistics and Planning
Event Name and Theme
Event Visual Branding
Presentation Design
Signage Design
Swag Design
Video Scripting
Video Editing
AV and Video Vendor Management