Objective
Grow UMA’s presence on YouTube and engage a new, younger audience through organic video content.
Approach
I created two recurring series—The Feed and Fun Fast Feed Facts—featuring humorous, fast-paced, and sometimes gross health-related content designed to resonate with high school graduates.
Using low-fi production to enhance authenticity, we produced the series in-house on a tight budget. It also served as the cornerstone of a full YouTube channel revamp.
Outcome
 + 71% increase in subscribers
 + Achieved YouTube Partner status
 + Expanded UMA’s audience reach
My Role
Creative Director
Scriptwriter
Video Strategist


What I Led
Concept Development
Scriptwriting & Creative Direction
Video Direction & Editing
On-Camera Talent (Occasional)
Channel Strategy & Optimization

Here are a few of my favorites.
Playlist with 25 of the videos from the series

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