Objective
Grow UMA’s presence on YouTube and engage a new, younger audience through organic video content.
Grow UMA’s presence on YouTube and engage a new, younger audience through organic video content.
Approach
I created two recurring series—The Feed and Fun Fast Feed Facts—featuring humorous, fast-paced, and sometimes gross health-related content designed to resonate with high school graduates.
I created two recurring series—The Feed and Fun Fast Feed Facts—featuring humorous, fast-paced, and sometimes gross health-related content designed to resonate with high school graduates.
Using low-fi production to enhance authenticity, we produced the series in-house on a tight budget. It also served as the cornerstone of a full YouTube channel revamp.
Outcome
+ 71% increase in subscribers
+ Achieved YouTube Partner status
+ Expanded UMA’s audience reach
+ 71% increase in subscribers
+ Achieved YouTube Partner status
+ Expanded UMA’s audience reach
My Role
Creative Direction
Creative Direction
Scripting
Video Strategy
What I led
Concept Development
What I led
Concept Development
Scriptwriting & Creative Direction
Direction & Editing
On-Camera Talent (Occasionally)
Channel Strategy & Optimization
Here are a few of my favorites.
Playlist with 25 of the videos from the series
