Objective
Leverage the KC - St. Louis rivalry to drive fan engagement and increase All-Star Game ballot submissions for Royals players.
Leverage the KC - St. Louis rivalry to drive fan engagement and increase All-Star Game ballot submissions for Royals players.
Approach
I developed the campaign theme, “Turn St. Lou Royal Blue,” and created a fan activation event that spanned 12 home games. Fans received a promotional passport and were encouraged to submit 25 ballots at each of five balloting booths for prizes—including beads, baseball cards, shirts, and entries into a suite sweepstakes.
I developed the campaign theme, “Turn St. Lou Royal Blue,” and created a fan activation event that spanned 12 home games. Fans received a promotional passport and were encouraged to submit 25 ballots at each of five balloting booths for prizes—including beads, baseball cards, shirts, and entries into a suite sweepstakes.
Outcome
Thousands of ballots were cast, and the campaign was a hit with fans. Some of the shirts are still spotted at games today, a testament to the campaign's lasting impact.
Thousands of ballots were cast, and the campaign was a hit with fans. Some of the shirts are still spotted at games today, a testament to the campaign's lasting impact.
My Role
Campaign Concept Developer
Graphic Designer
Event Supporter
Campaign Concept Developer
Graphic Designer
Event Supporter
What I Led
Campaign Concept & Branding
Logo & T-shirt Design
Booth Graphics & Promotional Materials
Passport & Baseball Card Design
Campaign logo and Art created for the promotion
Promotional baseball card set. These were also used as posters in the stadium.
Numbered balloting booth graphics
Campaign passport
Promotional Campaign T-shirt
