Objective
Launch the first unified client event following the Marathon Health and Everside Health merger. The event needed to:
+ Signal a unified, future-forward brand
+ Welcome a more diverse, legacy Everside client base
+ Deliver strong ROI through strategic upsells (e.g., Mental Health services, Network Access, Health Center expansions)
+ Reinforce client partnerships through educational, not overtly sales-driven content
Launch the first unified client event following the Marathon Health and Everside Health merger. The event needed to:
+ Signal a unified, future-forward brand
+ Welcome a more diverse, legacy Everside client base
+ Deliver strong ROI through strategic upsells (e.g., Mental Health services, Network Access, Health Center expansions)
+ Reinforce client partnerships through educational, not overtly sales-driven content
Approach
Though ENGAGE had been a legacy Marathon Health event, it needed to evolve into something broader, more inclusive, and more strategic. One early challenge was pushing internal stakeholders beyond “how we’ve always done it,” especially as the creative and marketing teams were balancing daily workloads.
Though ENGAGE had been a legacy Marathon Health event, it needed to evolve into something broader, more inclusive, and more strategic. One early challenge was pushing internal stakeholders beyond “how we’ve always done it,” especially as the creative and marketing teams were balancing daily workloads.
I led the full creative transformation of the event experience, starting with a conference identity system. In past years, ENGAGE was completely rebranded annually—this prevented brand equity from building over time. I created a flexible conference logo with strong ties to the core Marathon brand, easily adaptable year to year with updated themes and visuals. This allowed for early teaser campaigns, improved brand recall, and more efficient creative workflows.
Key creative contributions included:
+ PowerPoint templates for general sessions and breakouts
+ Custom motion graphics aligned with the event theme
+ Environmental branding and signage—including large-scale wraps, feather flags, wayfinding, and sponsor displays
+ Interactive attendee materials—such as coded badges and “dance cards” with recommended networking and upsell opportunities
+ Branded swag linked to wellness activities (e.g., Marathon x Lands’ End tote, branded towels for water aerobics, headlamps for morning runs)
+ Original video content, including teaser trailers, testimonials, partner highlight reels, and sizzle videos from on-site production
+ PowerPoint templates for general sessions and breakouts
+ Custom motion graphics aligned with the event theme
+ Environmental branding and signage—including large-scale wraps, feather flags, wayfinding, and sponsor displays
+ Interactive attendee materials—such as coded badges and “dance cards” with recommended networking and upsell opportunities
+ Branded swag linked to wellness activities (e.g., Marathon x Lands’ End tote, branded towels for water aerobics, headlamps for morning runs)
+ Original video content, including teaser trailers, testimonials, partner highlight reels, and sizzle videos from on-site production
I also led two full video shoots—producing and appearing in B-roll—and directed the creative team in polishing breakout content to later fuel a full year of thought leadership webinars.
Outcome
ENGAGE 2025 was widely regarded as the most professional and impactful event in company history, praised by long-time clients, partners, and employees. It produced record-breaking upsell revenue, including major health center expansions initiated at the event and continuing post-event.
ENGAGE 2025 was widely regarded as the most professional and impactful event in company history, praised by long-time clients, partners, and employees. It produced record-breaking upsell revenue, including major health center expansions initiated at the event and continuing post-event.
Beyond sales, the event deepened trust in the combined brand and successfully engaged the more diverse client base inherited from Everside. The breakout content was repurposed for year-round client engagement and webinar programming.
My Role
Creative Director
Attendee Experience Lead
Content Strategist
Designer
Video Producer/Editor
Senior Leadership Team Member
What I led
What I led
Event Creative Direction & Theme Development
Conference Branding & Identity System
Video Production & Editing
Presentation Design & Motion Graphics
Environmental Design & Signage
Attendee Experience Design
Custom Swag Strategy
Cross-functional Stakeholder Alignment
On-site Production Oversight
Last day wrap-up "sizzle" video overviewing the event for attendees.
Photos from the event showcasing stage design, lighting, environmental, and interactive branding.
"Dance card" art
